ZIJIN XU

Beijing, China

Recipe

Recipe

Recipe

Client

We're teaming up with IKEA to reinvent the cherry pie recipe guide, blending simplicity with a modern twist to enhance the cooking experience.

About

As a designer tasked with reimagining IKEA's cherry pie recipe guide, my goal is to transform traditional recipe formats into a more engaging, user-friendly experience. This project is about breaking down the barriers of cooking, using design to simplify complex steps, and incorporating IKEA's ethos of efficiency and minimalism. Through this design, we're not just baking a pie; we're crafting an experience that inspires creativity and brings joy to the kitchen.

Solution

We crafted the cherry pie recipe guide with an innovative layout that organizes information hierarchically, ensuring users can easily follow along without feeling overwhelmed. Additionally, interactive elements were introduced to encourage engagement and exploration, such as QR codes linking to tutorial videos, making the cooking process not just informative but also an interactive experience.

Biggest learning

Our work underscored how clear, simple design can transform cooking into an accessible, enjoyable activity, underscoring the value of user-centric design.

Client

We're teaming up with IKEA to reinvent the cherry pie recipe guide, blending simplicity with a modern twist to enhance the cooking experience.

About

As a designer tasked with reimagining IKEA's cherry pie recipe guide, my goal is to transform traditional recipe formats into a more engaging, user-friendly experience. This project is about breaking down the barriers of cooking, using design to simplify complex steps, and incorporating IKEA's ethos of efficiency and minimalism. Through this design, we're not just baking a pie; we're crafting an experience that inspires creativity and brings joy to the kitchen.

Solution

We crafted the cherry pie recipe guide with an innovative layout that organizes information hierarchically, ensuring users can easily follow along without feeling overwhelmed. Additionally, interactive elements were introduced to encourage engagement and exploration, such as QR codes linking to tutorial videos, making the cooking process not just informative but also an interactive experience.

Biggest learning

Our work underscored how clear, simple design can transform cooking into an accessible, enjoyable activity, underscoring the value of user-centric design.

Client

We're teaming up with IKEA to reinvent the cherry pie recipe guide, blending simplicity with a modern twist to enhance the cooking experience.

About

As a designer tasked with reimagining IKEA's cherry pie recipe guide, my goal is to transform traditional recipe formats into a more engaging, user-friendly experience. This project is about breaking down the barriers of cooking, using design to simplify complex steps, and incorporating IKEA's ethos of efficiency and minimalism. Through this design, we're not just baking a pie; we're crafting an experience that inspires creativity and brings joy to the kitchen.

Solution

We crafted the cherry pie recipe guide with an innovative layout that organizes information hierarchically, ensuring users can easily follow along without feeling overwhelmed. Additionally, interactive elements were introduced to encourage engagement and exploration, such as QR codes linking to tutorial videos, making the cooking process not just informative but also an interactive experience.

Biggest learning

Our work underscored how clear, simple design can transform cooking into an accessible, enjoyable activity, underscoring the value of user-centric design.

©2024 Ziijinxu LLC.

©2024 Ziijinxu LLC.